Currently, Naver’s algorithm for top exposure is constantly changing.
Depending on the algorithm, your blog may contain content that differs from what you originally intended.
This is a necessary tactic to achieve top exposure, and may include unrelated content or altered tone.
How well the message is conveyed depends greatly on the agency you choose to work with.

Blogs are primarily a basic form of branding marketing aimed at broad exposure rather than direct website traffic.
These days, consumers often verify information they encounter through various ads by checking blogs before making decisions.
For example, when looking for a nearby restaurant, people often check blog reviews and menus before deciding.
So, if your goal is to increase website visits, we recommend aggressive marketing strategies like performance ads.
However, as mentioned, blogs still play a final verification role—so running them alongside performance ads is ideal.

How you begin marketing is crucial.
If your initial marketing is too aggressive, it can harm your brand image and take a long time to recover.
For beginners, it’s best to start with brand-building tools like blogs, press posts, and social media marketing.
It’s also advisable to work with an agency—especially one that can effectively establish your brand presence.
Agencies that are too cheap or only offer superficial services can damage your brand, so choose carefully.

If your site traffic is low, consider these two possible issues.
First: Identify what marketing you’re currently doing and whether it’s targeting the right audience in the right places.
Second: Check if your website link is properly embedded in your marketing materials and whether they effectively guide users to your site.
Website traffic doesn’t increase just by leaving your site as is.
In fact, competitors may draw traffic away with their marketing—so it’s important to identify and respond to the issue quickly.

There are various reasons your website might have errors.
One common cause is a traffic overload—when the number of visitors exceeds your hosting plan’s capacity, making the site appear to crash.
Other causes could be external attacks or errors made during code edits. In such cases, it's best to contact your web agency immediately with details.